Coinciding with the start of the 2019 NBA Playoffs the NBA hired on Victory Creative to produce an immersive 13,000-square-foot pop-up installation in Toronto. The experience was presented by OLG and featured an NBA hardwood half-court, fascinating memorabilia from the Naismith Basketball Hall of Fame, as well as The Larry O'Brien Championship Trophy.
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Core Project Team:
Mark Starkey, Doug Plumb - Victory Creative Team
Vanessa Pulla - Marketing and Events, Freelance
Alicia Roberts - Event Coordinator + Brand Ambassador Recruiter/Manager, Freelance